Marketing: What is conversion optimisation?

This segment provides insight on how data is used to ensure your website converts customers from the marketing/sales funnel.

Michael is the co-founder and director of Yoghurt Digital, an Australian-based digital marketing agency. He’s worked in both traditional advertising agencies and digital agencies, looking after household names like Procter & Gamble, Kraft Foods, QBE Insurance and Converse. His expertise lies in understanding your customer’s online behaviour and using data to design and execute multi-channel digital marketing strategies.